PPC Management

What is Pay Per Click Management?

Pay Per Click Management involves setting up, implementing, and executing paid search campaigns with Google ADwords, Yahoo!, and MSN. In the image below, Pay Per Click areas are highlighted in green and say “PAID”.

Pay per click advertising and marketing is a search engine marketing tool that requires you to pay every time someone clicks to your website from an ad you’ve placed in a search engine’s results.


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By 2018, online marketers will spend $7 billion dollars on PPC advertising (Jupiter Research). So PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it’s critical to have an effective pay per click management strategy in place.
The Qualified Impressions Pay Per Click Service includes…

Pay Per Click Account setup
Ad-groups setup
Campaign setup
Keyword research
Competitive research
Ad creation
Landing page identification
Bid management
Creative testing: a/b testing, new landing pages, and other recommendations
Ongoing keyword research support
Ongoing ad support
Ongoing ROI analysis per keyword and campaign
Full reporting

Most don’t realize search engine optimization and pay per click work hand in hand. You can no longer build a lazy landing page and drive pay per click traffic to it. Google has a “quality score” algorithm that evaluates your page and penalizes you for lack of “optimization”.

Quality Landing pages are critical. We place a great deal of emphasis on building optimized conversion friendly pages. This way, you get the best of both worlds… plenty of conversions, and great paid placement. Landing pages are an ongoing animal. You must tweak landing pages every so often [A/B testing] to find the most productive solutions.

As with all of our services, we adhere to a strict code of ethics and confidentiality. As part of your pay per click management service, all personal, contact, and campaign information will remain confidential with no exceptions. Qualified Impressions is a full service affordable search engine optimization and pay per click management company that can help with all of your campaign needs.